
Our Leadership Team
The Association of Membership Medicine Professionals (AMMP) was established by a founding board of directors drawn from across the evolving field of membership-based care. This group represents physicians, industry leaders, and innovators who have been directly involved in developing, operating, and supporting membership medicine models across the United States. As the organization’s charter leadership, the board’s role during the formative years is to help define professional standards, guide early initiatives, and build the collaborative infrastructure needed to support this growing field. Their collective experience reflects the diversity of approaches within membership medicine and a shared commitment to strengthening patient relationships, physician sustainability, and the long-term advancement of the profession.

Board Chair
& Founder
Jim Lawlor, DO, MBA, FACOI
Med Dir. - Ohio State Executive Health /
CEO-Tributary Advisory Group

Vice Chair
Steve Avallone, MD
Cleveland Clinic Concierge Medicine
Regional Medical Dir. (FL)

Treasurer &
Fundraising
Chair
Kerry Sachs, MBA
Mass. General/Harvard - Administrative
Director - Concierge Medicine

Governance Officer
& Health System
Affairs Director
Alex Muckerman, MBA
Senior Manager - ECG Management Consultants

Charter
Director
Lorri Ayers, MD
Atrium Health -Medical Director
Division of Concierge Medicine

Charter
Director
Brad Brown, DO
Founder- Strive Health DPC/ Medical Dir -Hint Health

Charter
Director
Caroline Collins, MD, MBA
Chief of Concierge Medicine - Emory Health care

Charter
Director