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Our Leadership Team

The Association of Membership Medicine Professionals (AMMP) was established by a founding board of directors drawn from across the evolving field of membership-based care. This group represents physicians, industry leaders, and innovators who have been directly involved in developing, operating, and supporting membership medicine models across the United States. As the organization’s charter leadership, the board’s role during the formative years is to help define professional standards, guide early initiatives, and build the collaborative infrastructure needed to support this growing field. Their collective experience reflects the diversity of approaches within membership medicine and a shared commitment to strengthening patient relationships, physician sustainability, and the long-term advancement of the profession.

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Board Chair

& Founder

Jim Lawlor, DO, MBA, FACOI
Med Dir. - Ohio State Executive Health /
CEO-Tributary Advisory Group

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Vice Chair

Steve Avallone, MD
Cleveland Clinic Concierge Medicine
Regional Medical Dir. (FL)

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Treasurer &

Fundraising

Chair

Kerry Sachs, MBA
Mass. General/Harvard - Administrative
Director - Concierge Medicine

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Governance Officer
& Health System
Affairs Director

Alex Muckerman, MBA
Senior Manager - ECG Management Consultants

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Charter

Director

Lorri Ayers, MD
Atrium Health -Medical Director
Division of Concierge Medicine  

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Charter

Director

Brad Brown, DO
Founder- Strive Health DPC/ Medical Dir -Hint Health

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Charter

Director

Caroline Collins, MD, MBA
Chief of Concierge Medicine - Emory Health care

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Charter

Director

Jordan Sternberg
Senior Vice President, Sales - SignatureMD

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AMMP provides educational and informational content only and does not offer medical, legal, or financial advice.​

© 2026 Association of Membership Medicine Professionals (AMMP). All rights reserved.

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Association of Membership Medicine Professionals (AMMP)
Advancing the future of membership-based care

AMMP is a 501(c)(6) nonprofit professional association dedicated to supporting clinicians, organizations, and innovators in membership-based healthcare.

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AMMP

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